lauryn ashburn is the site's editor and chief, howard kirst is host of cnn's reliable sources. well, we've been talk, for months about the new ways of doing politics during this election season, on-line. lauryn, how much did the campaigns end up spending? >> 10 to 1 ratio. take a look at this. the obama campaign spent 47 million dollars on digital spending. and the romney campaign spent 4.7 million dollars. >> suarez: a 10 to 1 gap. do we know what the obama campaign realized in that kind of spending advantage? did they get much for their buck. >> well, he won, didn't he? >> the obama campaign believed from the start that digital was an important new area. and really had an almost he ban-- evangelical about signing people up to register to give money through facebook and twitter. the romney campaign obviously got a later start because he was not the incumbent but also i think didn't quite have the fervent belief that this deserved a lot of resources. >> suarez: the romney campaign, however, did have a computer-based modelling system like the obama campaign, called orca. >> like